Minerva Educational Series – The Marketing Challenges of Social Media

Register for free: https://www.eventbrite.co.uk/e/310444867957

Wednesday 25th May at 12:30 – via zoom

Your customers are on a journey and social media plays an important part in that journey. The discussion will touch on the role that paid, earned, owned and shared media have across the customer journey and how your organisation should think about creating and communicating value to prospects and customers at the right place and time.

Professor Emma Macdonald is Professor of Marketing at Warwick Business School where she leads modules across the suite of Warwick MBA and EMBA programmes. She consults and conducts research in the areas of sustainable customer behaviour, partnerships for sustainable innovation, understanding customer value, creating customer experience, and leading customer centric organisations. She has published in Harvard Business Review, Admap, and leading academic journals including Journal of Marketing, Journal of Retailing, Journal of Product Innovation Management, and Journal of Service Research. Prior to joining the academic world, Emma worked in telecommunications (Cable & Wireless Optus), market research and with innovative start-ups.